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Aguilera’s Anthem February 25, 2011

Filed under: Uncategorized — Angela Hill @ 5:04 pm

In the 2011 Super Bowl where the Green Bay Packers took on the Pittsburg Steelers, there was quite an upset before the game. Singer and actress Christina Aguilera messed up the words while performing the national anthem. Reporters say that Aguilera is devastated. According to FOX the Super Bowl XLV was “the most watched program in television history” with its 111 million viewers. While this obviously wasn’t intentional of Aguilera, it is quite the topic of Americans this week. “I got so caught up in the moment of the song that I lost my place,” Christina shared in a statement to JustJared.com. “I can only hope that everyone could feel my love for this country and that the true spirit of its anthem still came through.”(Read more: http://justjared.buzznet.com/2011/02/07/christina-aguilera-responds-to-national-anthem-fumble/#ixzz1DPnHs5y2)

While Aguilera is working hard to protect her own image, Her PR specialists and publicists are probably working harder. It is up to PR professionals to do damage control when a celebrity makes a mistake such as Aguilera’s. After all, celebrities have reputations to maintain. So what are the steps of damage control? According to marketing scoop (http://www.marketingscoop.com/pr-damage-control.htm) there are steps to take when dealing with a crisis or situation.

 First, develop a plan for all types of emergencies. Then come up with a plan to prevent this type of scandal from happening in the future. Follow that with making a written plan to follow. Marketing Scoop says, “Avoid Hollywood clichés.”No comment” responses to the media can be more damaging than making a statement.”Also, making sure that the message is consistent is very important. Otherwise, the public will be confused and not know what to believe. Monitoring coverage and other reactions will help is seeing the success of your plan. Last, it is possible that it will take awhile for a company, product, or in this case, Christina Aguilera, to recover, so have a wide range of time expectancy for the situation to be better.

http://tvbythenumbers.zap2it.com/2011/02/07/super-bowl-xlv-on-fox-is-most-watched-program-in-tv-history/81751

: http://justjared.buzznet.com/2011/02/07/christina-aguilera-responds-to-national-anthem-fumble/#ixzz1DPnHs5y2)

http://www.marketingscoop.com/pr-damage-control.htm

http://www.marketingscoop.com/pr-damage-control.htm

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Protecting Their Image February 8, 2011

Filed under: Uncategorized — Angela Hill @ 11:04 pm

While public relations is important for many reasons, one of the main purposes of PR is to maintain a good reputation among a business, celebrity, company, etc.  A blog on Technorati mentions the “worst PR of 2011.” Taco Bell restaurants all over the country are being bashed for their grade of beef. USDA requires a minimum of 40% beef and Taco Bell stands at a mere 36%. Taco Bell PR specialists are working hard to get Taco Bell back up to expected standards. Lawyers suggest changing Taco Bell commercials since Taco bell advertises “seasoned beef” when that is not what they are selling.

 Public relations for Cinepoint Productions does publicity for the Golden Globes. As of now there is much controversy on this topic because Golden Globes did not keep its promise of renewing Cinepoint contract and found a new company to do its PR. Cinepoint is now suing the Golden Globes. The public relations team for the Golden Globes is now stepping up to undo their company’s image.  Celebrity, Jake Gyllenhaal, was bashed for his recent breakup with Taylor Swift. He has even been talked about in blogs saying, “We Hate You Jake Gyllnehaal!” Gyllenhaal’s publicist is now trying to get that straightened out. 

Public relations specialists are the ones that that deal with all these issues of protecting an image of an organization or person. Since they are they are protecting reputations and images, PR specialists are high in demand and one of the fastest growing careers in the business world, according to the website Hubpages. The U.S. Bureau of Labor Statistics showed that in 2007 the average salary for PR Specialists was $57,100 and is expected to increase faster than the average for all occupations through 2012. According to collegedegreereport.com the number of PR specialist jobs currently held is 275,200, but expected to be 341,300 by 2018. Almost every organization needs a PR specialist. Non profits, schools, hospitals, companies, businesses, and even public figures need someone to convey good news and facts about them to the public. However, being a PR specialist also has its non-glamorous side of having to secure issues, mistakes, rumors, and drama that leak out to the public. 

http://technorati.com/business/article/pr-epic-fail-taco-bell-meat1/

http://theothermccain.com/2011/01/14/we-hate-you-jake-gyllenhaal/

http://hubpages.com/hub/PR-specialists

http://www.prfirms.org/index.cfm?fuseaction=page.viewpage&pageid=576

 

Hello world! February 1, 2011

Filed under: Uncategorized — Angela Hill @ 1:07 am

Welcome to WordPress.com. This is your first post. Edit or delete it and start blogging!