I have had many people ask me, “What is public relations and what types of jobs do you get in that field?” So I am devoting this blog to those who don’t know. First and foremost, public relations has many different angels, perspectives and potential jobs. Depending on what the job is, the public relations aspect could be perceived differently. For example, I want to be a PR specialist. Career Questions and Answers website defines a PR specialist to be those who work with organizations and businesses to maintain positive public relations with the public. They may be in charge of media and press releases, political campaigns, investor relations, employee morale or conflict mediation.
Keeping good relations with the public is so important because when a company has a bad reputation, it doesn’t have support from their customers, who keep them in business. I want to do PR for a celebrity, university or non-profit. I want to build and keep good relationships with the community while promoting a celebrity or company.
After explaining what PR specialists do, I’ve been asked if there is a demand for those jobs because they think it doesn’t sound extremely important. However, it’s actually a very important job. According to the Bureau of Labor Statistics in 2008 PR specialists held about 275,200 jobs in the U.S. and employment of public relations specialists is expected to grow 24 percent from 2008 to 2018, much faster than the average for all occupations. Depending on where you are at on the totem pole the average salary goes from $40,000 to $50,000, with the lowest 10 percent in the $30,000 range and the highest 10 percent making over $97,000.