The other day when I was down in South Tampa, I met celebrity Cameron Diaz. Then just shortly after, I saw a picture of her on the internet on a PR pictures site, talking about her “bad teacher” photos. (http://www.prphotos.com/store/category.cgi?category=search&query=^events.sql&q2=CinemaCon%202011%20%2D%20Day%203%20%2D%20%22Bad%20Teacher%22%20Promotion%20with%20Cameron%20Diaz) So now Diaz’s publicist will have to work on fixing whatever went wrong. After this experience I started thinking: what would it be like to do celebrity PR? A job of following celebrities’ lives and making sure their image is protected would be a pretty cool job. So basically, that job title would be a publicist. Allure Magazine: “We all need publicists. You’re nowhere unless you’ve got a publicist, and your publicist is nowhere unless he can glom on to a celebrity who uses his service.” (http://www.nationalpublicist.com/id3.html) According to SourceWatch, “Celebrity PR refers to the media management of high profile personalities such as actors and musicians. The usual controversies handled by celebrity PR advisers include claims of drug use, sex or police investigations. Occasionally it can involve corporate scandals such as with Martha Stewart in the U.S.” (http://www.sourcewatch.org/index.php?title=Celebrity_PR)
Recent celebrity gossip includes: Kendra Wilkinson being allgedly “pissed off” for not yet receiving a save-the-date to Hugh Hefner’s wedding, drama with Charlie Scheen and Kate Gosslin now misses her ex, Jon. (http://www.thehollywoodgossip.com/) Hence, these celebrities will need a publicist to cover these issues. Celebrity PR is needed for every celebrity.