Where is the line drawn for putting too much on Facebook? As time goes on, more and more public relations is being conducted through social-networking sites such as Twitter and Facebook. A blog from “Journalistics,” by Jeremy Potter. When it involves reaching out to bloggers or journalists, Facebook can be okay if you are already in contact with the blogger. Reaching out to a blogger for the first time through Facebook is not professional. Facebook is an ideal tool to brainstorm story angles with other people from the media or a PR department. However, again, you must already know these people.
As far as media inbound relations, you will see Facebook used frequently. “According to a new survey from Middleberg Communications and the Society for New Communications Research (SNCR), as reported in PRWeek , 70 percent of journalists said they use social networks to assist in reporting.”( http://blog.journalistics.com/2009/70-percent-of-journalists-use-social-networks-to-assist-in-reporting/) Therefore, people can use Facebook and Twitter to their benefit. However, a worker must be professional on their site. Many who work in PR try to promote their organizations through Facebook.
Potter mentions using Facebook for community outreach. With all the social networkers connected to Facebook, it takes much less time to get the word out this way.
While Potter suggests all these good tips for Facebook, he also cautions using social networking for PR. This is because when something goes wrong, it is immediately tied back to Facebook. This is especially true when you have an angry customer. People may make their own pages about your organization and how unhappy they are with it. Just be aware of what is said about your organization on Facebook and the internet in general.
The Bottom Line: those in PR are looking for feedback. Always. Using Facebook will reach a huge audience and getting their feedback will be easy compared to expecting them to respond to press releases and pitches. Facebook and other social-networking sites are a useful tool, but be aware of what’s going on and what results can come of it. (http://blog.journalistics.com/2010/facebook-for-public-relations/)